THE COGNAC APPELLATION TRAINED STUDENTS IN OENOLOGY AND VITICULTURE ON 22 MARCH IN CHINA
The Cognac interprofession organized a masterclass on Cognac for Chinese students on 22 March..
On 22 March 2023, the Cognac appellation hosted a masterclass on Cognac at the Department of Oenology and Viticulture of the Peng Guo China Agricultural University in Beijing.
The programme included a focus on the Cognac culture, its specificities and its unique terroir, followed by a tasting of different styles of Cognac to better appreciate its aromatic diversity.
This masterclass, led by the Cognac Educator Xu Wei, raised awareness of Cognac culture among Chinese students.
Crédit photo : Cliff Ching
ABOUT THE BNIC
The BNIC, or Bureau National Interprofessionnel du Cognac, represents, develops and preserves the Cognac AOC (Appellation d’origine contrôlée), both in France and abroad.
In the 150+ countries where Cognac is sold, this Geographical Indication provides consumers with a guarantee that they are buying an outstanding wine spirit. Comprising an equal number of members from the winegrowing and commercial sides of the industry, the BNIC is a coordination and decision-making body which brings together almost 4,300 winegrowers and grower-distillers, 120 professional distillers, and 290 merchants operating within the appellation.
The BNIC defends the interests of Cognac producers and consumers, with an unwavering commitment to everyone with an interest in this appellation.