COGNAC ORGANISES TRAINING FOR PROFESSIONALS IN MARCH IN CHINA
The Cognac appellation is inviting Chinese professionals to its “Cognac Tasting – Discovery Tour” in 6 Chinese cities in March 2023. In each city, and for a few hours, these prescribers (bartenders, sommeliers, importers, distributors, e-traders, restaurateurs, etc.) will be invited to (re)discover the specificities, diversity and culture of Cognac, and to taste different styles of cognacs. The training sessions will be led by Cognac Educators and will also provide an opportunity to present the Chinese e-learning platform of the interprofession to professionals.
The Cognac Tasting Discovery Tour takes place on the following dates:
• 20 March: Shanghai: Event open to the trade and press (12-4pm)
• 21 March: Beijing
• 24 March: Shuzhou
• 26 March: Haikou
• 28 March: Heifei
• 30 March: Wuhan
Photo (c) Cliff Ching
ABOUT THE BNIC
The BNIC, or Bureau National Interprofessionnel du Cognac, represents, develops and preserves the Cognac AOC (Appellation d’origine contrôlée), both in France and abroad.
In the 150+ countries where Cognac is sold, this Geographical Indication provides consumers with a guarantee that they are buying an outstanding wine spirit. Comprising an equal number of members from the winegrowing and commercial sides of the industry, the BNIC is a coordination and decision-making body which brings together almost 4,300 winegrowers and grower-distillers, 120 professional distillers, and 265 merchants operating within the appellation.
The BNIC defends the interests of Cognac producers and consumers, with an unwavering commitment to everyone with an interest in this appellation.