FIVE NEW COGNAC EDUCATORS TO PROMOTE COGNAC WORLDWIDE
PRESS RELEASE
27.10.2022
Five French and international wine and spirits consultants, bartenders and sommeliers, hosted in Cognac from 24 to 28 October, received their “Cognac Educator” diplomas this evening in the presence of the President and Vice-President of the BNIC, Christophe Veral and Alexandre Gabriel respectively. This diploma is the culmination of four days of immersion and training in the Cognac region, plus a series of written and oral exams taken before a panel of industry professionals, wine merchants and winegrowers. The newly qualified Cognac educators join a community of more than 80 Cognac enthusiasts accredited by the BNIC who are active worldwide in spreading knowledge about Cognac and its culture.
© BNIC / Alberto Bocos Gil
FIVE WINE AND SPIRITS EXPERTS WERE SELECTED FOR THE LATEST “COGNAC EDUCATOR” GRADUATING CLASS
The candidates for the BNIC’s “Cognac Educator 2022” accreditation arrived in Cognac on Monday 24 October from around the world, including Austria, Canada, China, France and Great Britain. Each of them was invited to the region for an immersive experience in the world of Cognac. During their stay, they visited several Cognac houses and producers and met with professionals passionate about promoting Cognac. To perfect their knowledge, they also took part in cocktail workshops and masterclasses. A series of written and oral exams, in front of a jury of professionals, concluded their four days in Cognac and enabled them to become true Cognac experts.
PROMOTING COGNAC WORLDWIDE
The purpose of the “Cognac Educator” programme, launched in 2010 by the BNIC, is to accredit French and international trend-setters who are committed to spreading knowledge about Cognac and its culture in their home country. For the past 12 years, “Cognac Educators” have been organising conferences on Cognac, taking part in trade fairs and participating in initiatives organised by the BNIC.
Their profiles vary from tutors, wine merchants, consultants, bartenders to journalists, teachers and more… The “Cognac Educator” programme has helped to accredit over 80 wine and spirits experts in 21 countries since it was created. “Cognac Educators” have organised more than 1,500 masterclasses and trained over 60,000 professionals in their home countries*, thus playing an active role in promoting the Cognac appellation around the world.
*Cayman Islands, Malaysia, Bahrain, Germany, Austria, Canada, China, United States, France, Greece, Hong Kong, India, Japan, Norway, Netherlands, Czech Republic, United Kingdom, Russia, Singapore, Taiwan and Ukraine.
