13TH ANNIVERSARY OF THE REGISTRATION OF THE COGNAC GI IN CHINA ON 16 FEBRUARY 2023
On 16 February, the appellation will celebrate the recognition of the Cognac Geographical Indication (GI) in China during an evening event in Beijing attended by representatives of the French Embassy in China and the European Union, influential media, key Chinese professionals from the sector, as well as representatives of the Cognac houses and the BNIC.
To celebrate the 13th anniversary of the recognition of the Cognac GI in China, the Cognac appellation is organizing a tasting in Beijing on 16 February which will bring together representatives of the French embassy in China and the European Union, influential media, key Chinese professionals in the sector, as well as representatives of the Cognac houses and the BNIC.
The evening will be hosted by Mr. Xu Wei, trainer, influencer and Cognac Educator. The guests will be taken into the world of Cognac through different tasting moments, and they will discover the stages of Cognac production through the 24 solar periods of the traditional Chinese calendar.
Lionel Lalagüe, director of public and international affairs for the Cognac appellation at the BNIC, will join the event by videoconference, live from Cognac.
On 18 December 2009, the Chinese authorities of the former AQSIQ (General Administration of Quality Supervision, Inspection and Quarantine) officially recognized Cognac as the first foreign Geographical Indication (GI). In February 2023, thirteen years later, Cognac is a must-have spirit for Chinese consumers who appreciate it for its high quality, its aromatic diversity and its image as a product of excellence and a symbol of the French art of living.
ABOUT THE BNIC
The BNIC, or Bureau National Interprofessionnel du Cognac, represents, develops and preserves the Cognac AOC (Appellation d’origine contrôlée), both in France and abroad.
In the 150+ countries where Cognac is sold, this Geographical Indication provides consumers with a guarantee that they are buying an outstanding wine spirit. Comprising an equal number of members from the winegrowing and commercial sides of the industry, the BNIC is a coordination and decision-making body which brings together almost 4,300 winegrowers and grower-distillers, 120 professional distillers, and 290 merchants operating within the appellation.
The BNIC defends the interests of Cognac producers and consumers, with an unwavering commitment to everyone with an interest in this appellation.