Cognac to train Chinese bartenders in May 2023
The Cognac appellation is inviting Chinese bartenders to its masterclasses on 23, 25 and 30 May.
In May, the Cognac appellation will travel to Beijing, Shanghai and Guangzhou to hold masterclasses on Cognac.
The program will include a presentation of the GI of Cognac, its specificities and its unique terroir, followed by a focus on mixology and a challenge during which each bartender will present his cocktail to a jury.
These masterclasses led by Anna Tan, Cognac Educator and Eddy Yang a renowned bartender, will see the qualification of 6 bartenders for the Bartender Challenge which will take place next June.
(c) Cliff Ching
ABOUT THE BNIC
The BNIC, or Bureau National Interprofessionnel du Cognac, represents, develops and preserves the Cognac AOC (Appellation d’origine contrôlée), both in France and abroad.
In the 150+ countries where Cognac is sold, this Geographical Indication provides consumers with a guarantee that they are buying an outstanding wine spirit. Comprising an equal number of members from the winegrowing and commercial sides of the industry, the BNIC is a coordination and decision-making body which brings together almost 4,300 winegrowers and grower-distillers, 120 professional distillers, and 290 merchants operating within the appellation.
The BNIC defends the interests of Cognac producers and consumers, with an unwavering commitment to everyone with an interest in this appellation.