{"id":14388,"date":"2020-07-28T12:24:06","date_gmt":"2020-07-28T10:24:06","guid":{"rendered":"https:\/\/www.cognac.fr\/?p=14388"},"modified":"2020-07-28T15:18:44","modified_gmt":"2020-07-28T13:18:44","slug":"the-cognac-connection-campaign-launches","status":"publish","type":"post","link":"https:\/\/www.cognac.fr\/en\/press\/the-cognac-connection-campaign-launches\/","title":{"rendered":"The Cognac Connection campaign launches"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"color: #b43c26;\"><strong><span style=\"font-family: arial, helvetica, sans-serif;\">PRESS RELEASE<\/span><\/strong><\/span><br \/>\n<span style=\"color: #b43c26;\"><strong><span style=\"font-family: arial, helvetica, sans-serif;\">07.20.2020<\/span><\/strong><\/span><\/p>\n<h2 style=\"text-align: left;\">The Cognac Connection campaign launches<\/h2>\n<h3 style=\"text-align: left;\"><em>Inspiring creative cocktails and the spirit of competition<\/em><\/h3>\n<p style=\"text-align: center;\"><span style=\"color: #b43c26;\"><strong>@CognacUSA<\/strong><\/span><\/p>\n<table class=\" aligncenter\" style=\"height: 60px; width: 164px;\" width=\"186\">\n<tbody>\n<tr>\n<td style=\"width: 47px;\"><a href=\"https:\/\/www.facebook.com\/CognacUSA\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7793\" src=\"https:\/\/www.cognac.fr\/wp-content\/uploads\/facebook.png\" alt=\"\" width=\"60\" height=\"60\" \/><\/a><\/td>\n<td style=\"width: 48px;\"><a href=\"https:\/\/twitter.com\/CognacUSA\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7791\" src=\"https:\/\/www.cognac.fr\/wp-content\/uploads\/twitter.png\" alt=\"\" width=\"60\" height=\"60\" \/><\/a><\/td>\n<td style=\"width: 49px;\"><a href=\"https:\/\/www.instagram.com\/cognacUSA\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7789\" src=\"https:\/\/www.cognac.fr\/wp-content\/uploads\/instagram.png\" alt=\"\" width=\"87\" height=\"87\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\"><strong><span style=\"color: #000000;\">Website :<\/span><\/strong> <span style=\"color: #b43c26;\"><a style=\"color: #b43c26;\" href=\"https:\/\/cognacconnection.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CognacConnection\u00a0<\/a><\/span><\/p>\n<p style=\"text-align: left;\">July 20, 2020 &#8211; The Bureau National Interprofessionnel du Cognac (BNIC)\u2014the entity promoting, protecting and developing the Cognac Geographic Indication and culture\u2014is pleased to announce the launch of its new Cognac Connection campaign in the US. This online program has the core objective of educating and inspiring cocktail professionals on the Cognac region and spirit, as well as providing support during these challenging times. Partnering with industry guiding lights and vanguards, Lynnette Marrero and Ivy Mix of Speed Rack, along with media partner, VinePair, the multi-faceted campaign includes a series of activations such as virtual tastings for trade and media and Instagram lives with Speed Rack, Cognac Educators and cocktail influencers.<\/p>\n<p style=\"text-align: left;\">The pillar of the campaign, the \u201cCognac Connection Challenge\u201d, is a cocktail competition open to all professional bartenders\/mixologists. Entrants are required to submit an original cognac-based cocktail, which will be judged both on creativity and deliciousness, along with other criteria. The competition will run from August 1 through August 31, 2020. The judging panel includes Lynnette Marrero and Ivy Mix of Speed Rack, certified Cognac Educators and a VinePair representative. Ten bartenders whose cocktails receive the top scores will each receive a scholarship award valued at $1,000, and their cocktails will be showcased across social media channels as well as compiled into a digital recipe book, which will be available for download this fall on CognacConnection.com. Virtual events include an educational webinar for trade and a media happy hour in August.<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"color: #b43c26;\">\u201cThe US is our #1 market due in part to the dedicated cocktail professionals across the country who have embraced cognac. We are pleased to support them in these challenging times,\u201d<\/span><\/strong> stated Claire Caillaud, Director of Communications, BNIC.<\/p>\n<div id=\"attachment_14392\" class=\"wp-caption alignnone\" style=\"width:1800px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14392\" src=\"https:\/\/www.cognac.fr\/wp-content\/uploads\/Cognac-Connection_TP.jpg\" alt=\"Cocktail-Cognac-barmaid\" width=\"1800\" height=\"1013\" \/><p class=\"wp-caption-text\">Cognac-Connection_TP<\/p><\/div>\n<p style=\"text-align: left;\">Co-founders of Speed Rack, Lynnette Marrero and Ivy Mix, shared, <span style=\"color: #b43c26;\"><strong>\u201cwe\u2019re thrilled to partner with the BNIC for the Cognac Connection campaign. This initiative will be an immersion into the world of Cognac, and the cocktails we love made with this incredibly versatile spirit.\u201d<\/strong><\/span><br \/>\nVisit <a href=\"https:\/\/cognacconnection.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #b43c26;\">CognacConnection.com<\/span><\/a> for complete campaign details and competition rules.<\/p>\n<h4><\/h4>\n<h4>ABOUT THE BUREAU NATIONAL INTERPROFESSIONNEL DU COGNAC:<\/h4>\n<p><span style=\"color: #b43c26;\"><a style=\"color: #b43c26;\" href=\"https:\/\/www.cognac.fr\/en\/bnic\/home\/\">The BNIC (Bureau National Interprofessionnel du Cognac)<\/a><\/span> represents, fosters and protects the Cognac Appellation d\u2019Origine Contr\u00f4l\u00e9e in France and abroad. In the 150 countries where Cognac is sold, this AOC assures consumers a product of exceptional quality. With a membership that equally represents the agricultural and commercial interests of Cognac, the BNIC is the consultative and decision-making body for the 4,260 winegrowers, 120 distillers and 280 merchants of the Cognac appellation.<\/p>\n<table class=\" aligncenter\" style=\"height: 224px; width: 254px;\" width=\"516\">\n<tbody>\n<tr>\n<td style=\"width: 113px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14417 aligncenter\" src=\"https:\/\/www.cognac.fr\/wp-content\/uploads\/enjoy-signature-top_en.png\" alt=\"Enjoy it's from Europe logo\" width=\"352\" height=\"561\" \/><\/td>\n<td style=\"width: 125px; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14419 aligncenter\" src=\"https:\/\/www.cognac.fr\/wp-content\/uploads\/Flag_of_Europe.jpg\" alt=\"European Union Flag\" width=\"104\" height=\"69\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">Campaign financed with the support of the European Union<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PRESS RELEASE 07.20.2020 The Cognac Connection campaign launches Inspiring creative cocktails and the spirit of competition @CognacUSA Website : CognacConnection\u00a0 July 20, 2020 &#8211; The Bureau National Interprofessionnel du Cognac (BNIC)\u2014the entity promoting, protecting and developing the Cognac Geographic Indication and culture\u2014is pleased to announce the launch of its new&hellip;<\/p>\n","protected":false},"author":12,"featured_media":14392,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_mapbox_gl_js_media":[],"footnotes":""},"categories":[5,46,64,81],"tags":[],"class_list":["post-14388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-news","category-press","category-communique-en"],"acf":{"contacts":[{"titre":"US Press Contact","nom":"Amanda Torres","fonction":"Teuwen Communications","telephone":"","email":"amanda@teuwen.com"},{"titre":"US Press Contact","nom":"Stephanie Teuwen","fonction":"Teuwen Communications","telephone":"","email":"stephanie@teuwen.com"},{"titre":"US Press Contact","nom":"Jamie Meade","fonction":"Teuwen Communications","telephone":"","email":"jamie@teuwen.com"}],"date_evenement":"2020-08-01","date_fin_evenement":"2020-08-31","fond_page_cocktail":false,"outils_presse":{"documents_textes":[{"documents_pdf_word":"https:\/\/www.cognac.fr\/wp-content\/uploads\/Cognac_Connection_7-21-2020.pdf"}],"galerie_photos":false}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Cognac Connection campaign launches | Cognac<\/title>\n<meta name=\"description\" content=\"The Bureau National Interprofessionnel du Cognac (BNIC) is pleased to announce the launch of its new Cognac Connection campaign in the US\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cognac.fr\/en\/press\/the-cognac-connection-campaign-launches\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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